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Digital Marketing & Analytics Master Program

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Learn Performance Marketing, SEO, Content & Automation, GA4 + Tag Manager, and Looker Studio dashboards. Build portfolio-ready campaigns with AI tools and job-ready analytics skills.

Master buyer journeys, attribution, conversion rate optimization, email & WhatsApp automation, and growth frameworks used by modern brands.

View Curriculum
  • 80% practical labs with live ad budgets (safe sandbox)
  • GA4 + GTM events & e-commerce tracking
  • Interview prep & portfolio case studies
  • QR-verified global certification

Real Campaigns

Run ads & SEO on live sandboxes

AI-Driven Workflows

ChatGPT, GA4 Insights, Bard/Gemini

Analytics First

GA4, Tag Manager, Looker Studio

Global Certificate

QR-verified course completion

Why Is Digital Marketing a Smart Career Choice?

The field evolves fast—grow with the latest AI, analytics, and performance skills.

Market Size
$671.86 B
Global digital marketing market by 2028

Source trend widely cited by market research reports

High-Income Skill Rank
4th Most High-Income Skill
Recommended to learn in 2024 (Forbes)

Recognition for lucrative, future-proof upskilling

Demand Ranking
#3 Most In-Demand Skill
Cited in Michael Page Salary Guide 2023

Consistent hiring demand across industries

Build a career in AI-driven digital marketing, SEO, performance ads, GA4 analytics, and automation. Our master program is designed to be job-ready, portfolio-first, and placement-focused.

Your Path to the Top 1% Digital Marketer

A mentor-led, AI-powered program that blends performance marketing, SEO, GA4 analytics, and creative strategy—so you can launch campaigns that scale with measurable ROI.

  • 2-Months Duration
  • 40–50 Learning Hours
  • 6 hrs / week
  • No Prerequisite
  • 9.6/10 Rated

AI-Driven Curriculum

AI + Automation

Prompt engineering for marketers, content ops automation, and creative generation workflows to scale campaigns responsibly.

Job-Ready Portfolio

Portfolio Projects

Ship 3 capstones: SEO + content hub, GA4 dashboard with attribution, and profitable ads funnel with landing pages.

Performance Mindset

Analytics + ROAS

Hands-on with GA4, Looker Studio, conversion APIs, and A/B testing to lift ROAS, CTR, and CAC-to-LTV ratios.

Mentor-Led Cohort

Mentorship

Live reviews, feedback loops, and career guidance. Mock interviews and LinkedIn + resume optimization.

Career Outcomes

Placement Focus

Interview prep, portfolio walkthroughs, and referral network. Roles: Performance Marketer, SEO Specialist, Marketing Analyst.

Always-Updated

Up-to-date

Syllabus refreshes to match platform changes (Meta, Google Ads, YouTube, LinkedIn) and privacy-first measurement.

Portfolio-First Training
Analytics & GA4 Mastery
Placement Support & Prep

Build case studies, land interviews, and demonstrate ROI with real dashboards and campaigns.

Course Curriculum - 14 Modules

A portfolio-first, job-ready roadmap: master SEO, performance ads, GA4/GTM, CRO, media planning, dashboards, attribution, and lifecycle automation.

  1. 01

    Fundamentals of Digital Marketing

    Outcome: Create an end-to-end digital plan and GTM framework.

    • Practice Brief
    • Checklist
    • Template
  2. 02

    SEO Fundamentals

    Outcome: Lift organic traffic with technical + on-page + off-page SEO.

    • Practice Brief
    • Checklist
    • Template
  3. 03

    Social Media Marketing

    Outcome: Design content systems that match platform algorithms.

    • Practice Brief
    • Checklist
    • Template
  4. 04

    Persuasive Copywriting

    Outcome: Write high-converting ads, emails, and landing pages.

    • Practice Brief
    • Checklist
    • Template
  5. 05

    Marketing on Google

    Outcome: Search, Display & Video with SKAG/SCAG and smart bidding.

    • Practice Brief
    • Checklist
    • Template
  6. 06

    Marketing on Facebook

    Outcome: Scale ROAS using CBO, lookalikes, and rules automation.

    • Practice Brief
    • Checklist
    • Template
  7. 07

    LinkedIn & Other Platforms

    Outcome: Run LinkedIn, Apple, Amazon & Native funnels.

    • Practice Brief
    • Checklist
    • Template
  8. 08

    Conversion Tracking

    Outcome: Implement GA4, GTM, Conversions API, heatmaps—properly.

    • Practice Brief
    • Checklist
    • Template
  9. 09

    CRO (Basic → Advanced)

    Outcome: Plan A/B tests and optimize forms, pages, and offers.

    • Practice Brief
    • Checklist
    • Template
  10. 10

    Media Planning

    Outcome: Budget, pacing, and channel mix across the funnel.

    • Practice Brief
    • Checklist
    • Template
  11. 11

    Dashboards & Reporting

    Outcome: Build real-time Looker Studio dashboards stakeholders love.

    • Practice Brief
    • Checklist
    • Template
  12. 12

    Attribution

    Outcome: Compare models; craft a custom attribution strategy.

    • Practice Brief
    • Checklist
    • Template
  13. 13

    Email/WhatsApp + Automation

    Outcome: Automate journeys for acquisition and retention.

    • Practice Brief
    • Checklist
    • Template
  14. 14

    Capstone & Job Preparation

    Outcome: Ship a live portfolio + interview toolkit to land offers.

    • Practice Brief
    • Checklist
    • Template
Book a Free Demo

Hands-On Projects You’ll Work On

Real briefs. Real deliverables. Portfolio-ready work that proves your skills to hiring managers.

  1. 01

    Create a content calendar for a real business and produce social media content using AI Tools

    Research → plan → generate posts with clear brand voice.

    PortfolioIndustry TaskJob-Ready
    ~5–8 hrs
  2. 02

    Create social media progress report to senior marketing management

    Monthly KPI deck with insights and next actions.

    PortfolioIndustry TaskJob-Ready
    ~5–8 hrs
  3. 03

    Keyword mapping audit of a website

    Fix cannibalization and build topic clusters.

    PortfolioIndustry TaskJob-Ready
    ~5–8 hrs
  4. 04

    Set up a Facebook Ads account for a company and create campaigns

    From pixels & CAPI to full-funnel structure.

    PortfolioIndustry TaskJob-Ready
    ~5–8 hrs
  5. 05

    Prepare a LinkedIn marketing plan for an Edtech company

    Persona-led messaging and content lanes.

    PortfolioIndustry TaskJob-Ready
    ~5–8 hrs
  6. 06

    Set up GA4 and create various useful reports for your business

    Meaningful events, funnels, and explorations.

    PortfolioIndustry TaskJob-Ready
    ~5–8 hrs
  7. 07

    List down 10 hypotheses based on observations and run 3 CRO tests

    Prioritize with ICE and ship A/B tests.

    PortfolioIndustry TaskJob-Ready
    ~5–8 hrs
  8. 08

    Build a dashboard on Data Studio

    Stakeholder-friendly KPIs with drill-downs.

    PortfolioIndustry TaskJob-Ready
    ~5–8 hrs
  9. 09

    Create a custom attribution model

    Understand incrementality across channels.

    PortfolioIndustry TaskJob-Ready
    ~5–8 hrs
  10. 10

    Build an email and WhatsApp marketing campaign and automate using Zapier

    Lifecycle flows with triggers & webhooks.

    PortfolioIndustry TaskJob-Ready
    ~5–8 hrs
  11. 11

    Apply learnings and build an end-to-end digital marketing strategy for a brand

    Full GTM: channels, budgets, and roadmap.

    PortfolioIndustry TaskJob-Ready
    ~5–8 hrs
Book a Free Demo

What Our Students Say

Real experiences from learners who leveled up their careers with job-ready marketing skills, analytics, and AI-driven execution.

4.9★ Avg RatingPlacement SupportProject-Based Learning

Kishore Jha

Verified Student

Digital Marketing Analyst

This course is designed in an efficient and effective manner. The instructor is excellent and under his guidance I was able to learn a lot of new things.

Outcome • Career Growth • Confidence★★★★★

Ragini Kumari

Verified Student

Performance Marketer

Best training institute for learning. It has the best skilled faculty in my experience and they have placed me in a good company.

Outcome • Career Growth • Confidence★★★★★

Faiz Khan

Verified Student

SEO Specialist

Everything about this course is great! From the comprehensive content to the engaging delivery, it’s been an enlightening journey.

Outcome • Career Growth • Confidence★★★★★

Dakshali Merya

Verified Student

Content Strategist

The instructor is highly skilled and the concepts are well comprehended.

Outcome • Career Growth • Confidence★★★★★

Kishore Jha

Verified Student

Digital Marketing Analyst

This course is designed in an efficient and effective manner. The instructor is excellent and under his guidance I was able to learn a lot of new things.

Outcome • Career Growth • Confidence★★★★★

Ragini Kumari

Verified Student

Performance Marketer

Best training institute for learning. It has the best skilled faculty in my experience and they have placed me in a good company.

Outcome • Career Growth • Confidence★★★★★

Faiz Khan

Verified Student

SEO Specialist

Everything about this course is great! From the comprehensive content to the engaging delivery, it’s been an enlightening journey.

Outcome • Career Growth • Confidence★★★★★

Dakshali Merya

Verified Student

Content Strategist

The instructor is highly skilled and the concepts are well comprehended.

Outcome • Career Growth • Confidence★★★★★
Book a free demo

Know Your Future as a Digital Marketing & Analytics Professional

Global Openings
141,000+
LinkedIn & job boards worldwide
Avg Salary (IN)
₹6–18 LPA
Role & location dependent
Remote Friendly
70%+
Hybrid/remote opportunities

High-growth roles across SEO, Performance Marketing (PPC), Social Media, Content, Analytics/Attribution and CRM/Lifecycle. Build a portfolio recruiters love.

Digital Marketing ManagerSocial Media ManagerSEO SpecialistContent Marketing ManagerEmail Marketing SpecialistWeb AnalystPPC SpecialistInbound Marketing ManagerDigital Analytics ManagerInfluencer MarketerBrand ManagerDigital Marketing StrategistConversion Rate OptimizerE-commerce Marketing SpecialistOnline Reputation ManagerCRO SpecialistCRM Manager

Placement Support

  • Resume & portfolio review
  • Mock interviews
  • Job alerts & referrals

Skills Recruiters Seek

  • GA4 + GTM
  • Meta & Google Ads
  • Data Studio/Looker, CRM

Domains Hiring Fast

  • E-commerce
  • EdTech & SaaS
  • Finance & D2C
Talk to a Program Advisor

Learn from anywhere. If you want to be the best, CDPL is your place.

Who Should Enroll?

Beginner-friendly yet career-accelerating. Ideal for switchers, students, professionals and founders who want practical Digital Marketing & Analytics skills — SEO, PPC, Social, GA4, CRO and Automation.

Portfolio ProjectsVerified CertificatePlacement Support
  • Career Switchers

    Move from non-tech or sales roles into high-growth digital marketing & analytics.

    Beginner FriendlyMentor-LedJob-Ready Skills
    I fit this profile
  • Fresh Graduates

    BCom • BBA • BSc • BE/ BTech — get job-ready with projects and certification.

    Beginner FriendlyMentor-LedJob-Ready Skills
    I fit this profile
  • Working Professionals

    Upskill from content/social/PR to performance marketing, GA4 & attribution.

    Beginner FriendlyMentor-LedJob-Ready Skills
    I fit this profile
  • Entrepreneurs & Founders

    Grow your brand with ROI-driven ads, CRO and data-backed decisions.

    Beginner FriendlyMentor-LedJob-Ready Skills
    I fit this profile
  • Product & Growth Teams

    Layer analytics, funnels, LTV and experimentation into your roadmap.

    Beginner FriendlyMentor-LedJob-Ready Skills
    I fit this profile
  • Developers & Designers

    Add marketing analytics, GTM, SEO-tech and CRO to your toolkit.

    Beginner FriendlyMentor-LedJob-Ready Skills
    I fit this profile
  • Automation Curious

    Use AI tools to ideate content, scale creatives and automate workflows.

    Beginner FriendlyMentor-LedJob-Ready Skills
    I fit this profile
  • Data-Driven Learners

    Master GA4, Looker Studio dashboards, cohorts and attribution models.

    Beginner FriendlyMentor-LedJob-Ready Skills
    I fit this profile

Whether you’re launching a new career or scaling an existing one, you’ll build hands-on experience with GA4 & GTM, Meta/Google Ads, SEO & Content, Looker Studio dashboards and conversion rate optimization — the exact stack employers hire for.

Tools & Technologies You Will Learn

Practice on a modern AI + SEO + Ads stack — from ChatGPT ideation and Meta Ads execution to Ahrefs/SEMrush audits and Google Insights performance tuning. Everything is job-ready and portfolio-ready.

  • ChatGPT

    AI copy, ad creatives, keyword ideation, workflows

    Hands-onReal use-casesJob-ready
  • Google Insights

    Core Web Vitals & performance optimization

    Hands-onReal use-casesJob-ready
  • Grok

    Trend mining, research prompts, competitive analysis

    Hands-onReal use-casesJob-ready
  • DeepSeek

    Long-form planning, content outlines, data summarization

    Hands-onReal use-casesJob-ready
  • Meta Ads

    Paid social campaigns, creatives testing, pixel checks

    Hands-onReal use-casesJob-ready
  • Google Calendar

    Campaign cadences, sprint schedules, launch timelines

    Hands-onReal use-casesJob-ready
  • Ahrefs

    Backlinks, keyword gaps, content clusters

    Hands-onReal use-casesJob-ready
  • SEMrush

    Technical SEO audits, SERP tracking, PPC insights

    Hands-onReal use-casesJob-ready

Learn end-to-end execution: keyword research, content clustering, technical SEO fixes, ad budgeting, landing page CRO, GA4 + Looker Studio reporting, and automation with AI-assisted workflows.

Frequently Asked Questions

Everything you need to know about the program — certifications, placements, projects, and schedules.

  • Is prior experience required?
    No. The program starts from fundamentals and scales to advanced, portfolio-ready work. If you have experience, you’ll move faster through labs and capstones.
    Student-firstJob-readyPortfolio-driven
  • Do you provide placement support?
    Yes — end-to-end job assistance: resume & LinkedIn review, mock interviews, take-home assignment prep, and curated job alerts with referrals where available.
    Student-firstJob-readyPortfolio-driven
  • Are certificates globally recognized?
    Certificates are QR-verified and accepted by top employers. We also help you showcase project outcomes and metrics on your portfolio for higher credibility.
    Student-firstJob-readyPortfolio-driven
  • What is the learning format & schedule?
    Live cohort sessions with lifetime recording access. Batches are weekend-friendly. Doubt-clearing, code reviews, and project feedback are included.
    Student-firstJob-readyPortfolio-driven
  • Will I work on real projects?
    Absolutely. You’ll complete production-style assignments, audits, dashboards, and campaign builds that translate directly to interview talking points.
    Student-firstJob-readyPortfolio-driven

Ready to become a Top 1% Digital Marketer?

Enroll now for job-ready, AI-powered training with 100% placement assistance, portfolio projects, and interview prep.

QR-Verified CertificateLive Online & ClassroomMentor-Led CohortProject-Based Learning
Next Cohort
Starts Soon
Learning Hours
~80 hrs
Placement
100% Assistance

Locations: Mira Road & Vasai, Maharashtra · Live online available.

Prefer WhatsApp? Message after calling and we’ll follow up.

Career CounsellingScholarship OptionsEMI Available